The concern of any company is to increase the number of its customers and to convert its prospects into customers in order to achieve more turnover. Among the many strategies that exist, it is necessary to know how to use the most productive ones, in particular prospecting and loyalty, which are the lungs of turnover. They contribute more to the growth of turnover through a lasting relationship between your company and your customers.
Building loyalty and prospecting for new customers
In order to adopt a quality loyalty strategy, regularly carry out e-mailing in order to survey the degree of satisfaction of your customers. In addition, get to know their needs in terms of quality, as this will give you an idea of the services or products to offer within your company. In this way, you will be able to respond better to the problems identified through e-mailing.
You should also organise customer days in order to be more in touch with your customers, to better understand their needs in order to offer them new services and products. In addition, analyse your customer profile to identify your perfect and loyal customers and then turn them into ambassadors for your company. These customers will promote your services and products and encourage them to buy.
You can also boost your turnover by using the cross-selling method. This method consists of offering complementary products or services to your loyal customers when they make a purchase.
Promoting your services and products to new customers
Building a business requires an effective marketing strategy to attract a good number of new customers. Indeed, the most productive marketing strategies are sales tunnels, social selling and affiliation.
To do this, make a list of your current customers and prospects who are part of your target group. This list should be based on the most loyal, responsive and satisfied customers of your products and services. You should also keep up to date with new sales techniques and web marketing trends.
In addition, use your website and social networks to convert prospects into customers while providing a quality customer experience. To be successful in promotion, your website must be efficient and user-friendly to generate traffic. It should make your business visible by positioning you at the top of people’s queries.